Dr. Serena H. Huang
F100 AI Executive | Advisor | Keynote Speaker
I am an AI Strategy & Transformation Executive, F500 AI Advisor, and keynote speaker.
I’ve spent more than a decade working at the intersection of technology, data, people, and business transformation inside large, complex organizations. Today, I advise executives on how to move from AI experimentation to adoption, measurable impact, and the changes in how work actually gets done.
CEOs bring me in to figure out the real work after the strategy deck is presented: What happens when employees actually start using the tools? Do workflows change? Does the organization create new capacity, or do people simply fill the time saved with more work? Are leaders using AI themselves? And are we measuring what matters? That’s where most of my work sits today.
A Little More About Me
I am also the author of "The Inclusion Equation: Leveraging Data & AI for Organizational Diversity and Well-being" (Wiley 2025), which grew out of my work on responsible AI and the question of how organizations can make better decisions about people using data and AI.
My work and ideas have appeared in Fast Company, Financial Time's Agenda, Barron’s, CNET, and other national media, and I’ve taught at top business schools including Wharton, Kellogg, and Haas.
I have a PhD in Economics from the University of Kansas. My training is in economics, but my work has always been pretty practical: understand how people and systems behave, figure out what is getting in the way, and then do something about it.
I am based in the Chicago area and travel regularly for speaking and advisory work. I especially prefer being in the room, although I work with organizations virtually as well.
Through Data With Serena, my mission is simple: make AI work for people, not the other way around.
Experience
Before building Data With Serena, I spent my career inside large global companies, including PayPal, GE, Kraft Heinz, and Koch Industries.
At PayPal, I led People Analytics and HR Technology, where my work included building responsible AI governance that was ultimately adopted as formal corporate policy. Across my career, I’ve led and advised on large-scale technology and business transformations, including a $2.5 billion transformation spanning 130,000 employees across 70 countries.
Today, through Data With Serena, I bring that enterprise experience to F500 organizations navigating AI. My work has included helping leaders move beyond pilots, designing AI adoption and measurement strategies, advising on responsible AI and governance, and helping executive teams understand what it takes to make AI part of how the organization actually operates. I’ve advise leaders on GenAI adoption in regulated environments, including how to build leadership capability, engage managers, measure behavior change, and connect AI use to business outcomes rather than simply counting licenses or logins.
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